I have just started a short two week project for graphics on Packaging design for a luxury box of chocolates. Hmm maybe not the best choice seen as I have to do the branding, box design, and identity. I've chosen to celebrate 200 years since Charles Dicken's birth.
During my research I came across this http://www.a2591.com/2011/03/more-minimalist-effect-in-maximalist.html
Its a project that strips back well known packaging down completely until there is only a basic trace of the brand. It's still recognizable due to the shape, the colour scheme, and the logo, its just alot more basic. Since the revolution of computers changing design, it has seems to have led to a maximalist market with more, and more design being almost crammed onto a small packaging, especially in products aimed at children. Now when we walk into a supermarket we're bombarded with lots and lots of design, its almost too overwhelming. It reminds of going back to Victorian shops, where there were printers available but the only design for a product was the name and perhaps a certain type face to match. Now I think people/customers are so overwhelmed that minimalism may come back into trend, I don't quite understand it. Especially when a opaque label is placed on a glass, and on the label is a picture of the product even though the product is right before our eyes! To me it seems the companies feel the need to repeat the image to take up more space on the product, and the fact they can print the product on the product.
